Last updated: 18 November 2025

At KBSE Bullion Sdn Bhd, we value your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://meem.com.my ("Website").

This Privacy Policy explains how KBSE Bullion Sdn Bhd ("MEEM Gold", "we", "our",) collects, uses, and protects your personal data when you interact with us through our website at https://meem.com.my ("Website"), use our digital services, or communicate with us directly (including via phone, email, or other channels).

Please note that this Privacy Policy does not cover how third parties collect or use your personal information. We encourage you to review their respective privacy policies and understand your rights before engaging with them.

By using our Website or engaging our services, you consent to the terms of this Privacy Policy.

1. Information We Collect

We may collect:

• Personal Information: Name, email, phone number date of birth, National registration identity card number (NRIC), shipping address, billing information, and identification details for compliance (if applicable).
• Transaction Data: Order history, payment method, and bank/payment details.
• Technical Data: IP address, browser type, device, and cookies.
• Usage Data: Pages visited, time spent, clicks and navigation flow, items viewed or searched and interactions.
• Any other personal information provided when contacting us or using our services.

2. Children's Data and Personal Information

At MEEM Gold, we recognize the importance of protecting children's personal data. We do allow our customers to register accounts on behalf of their children under the age of 18, subject to parental consent and supervision.

Parents or legal guardians are responsible for the use of such accounts and for providing any personal data on behalf of their children.

We do not knowingly collect personal data directly from children without verified parental consent. If we become aware that a child's data was submitted without proper authorization, we will take steps to delete it promptly.

3. How We Use Your Information

MEEM Gold only processes your personal data where we have a valid legal basis to do so. Depending on the context, this may include obtaining your consent, fulfilling a contract or transaction with you, protecting your vital interests or those of another individual, or complying with legal obligations. We may also process your personal data where it is necessary for our legitimate interests or those of a third party — provided that such processing does not override your rights, interests, or reasonable expectations as a data subject.

We use the information to:

3.1 Order Processing

• Confirm and deliver orders
• Generate invoices and receipts
• Coordinate with shipping providers
• Process returns and refunds

3.2 Account Management

• Create and secure your user or reseller account
• Authenticate access and detect suspicious activity
• Allow password resets and updates

3.3 Customer Service

• Respond to enquiries or feedback
• Provide status updates or resolve complaints
• Notify you of service or policy changes

3.4 Website Optimization

• Improve usability and layout
• Personalize user experience
• Monitor technical performance

3.5 Marketing Activities

• Send product updates, promotions, and offers (only if consented)
• Analyze marketing campaign performance
• Manage email communication preferences

3.6 Legal Compliance & Security

• Conduct identity verification and comply with AML laws
• Respond to requests from authorities or regulators
• Prevent fraud, abuse, and unauthorized access

3.7 Internal Analytics & Development

• Perform data analysis and insights reporting
• Improve existing features or develop new offerings
• Conduct testing and system backups

4. Cookies and Third-Party Service Providers

MEEM Gold uses cookies and similar tracking technologies to enhance your browsing experience, personalize content, and analyze Website traffic. Cookies are small data files stored on your device that allow us to remember your preferences, manage session activity, and understand how our Website is used.

We use:

• Essential cookies to enable secure logins, shopping cart functionality, and other core features;
• Analytics cookies to evaluate user activity and improve site performance;
• Functional cookies to retain your settings and preferences for future visits.

By using our Website, you consent to our use of cookies as described in this Policy. You may manage or disable cookies through your browser settings, but doing so may affect the functionality of certain features.

We also engage trusted third-party service providers to support the operation of our Website and the delivery of our services. These include:

• Payment processors (e.g. FPX, Wise): To process payments securely;
• Delivery and logistics partners: To ship your orders efficiently;
• Compliance and legal consultants: Where required by law or for regulatory obligations;
• Marketing and communication platforms: To send you updates and promotions, only if you have opted in.

These providers are authorized to use your data solely to perform services on our behalf and are contractually bound to protect the confidentiality and security of your personal data.

5. Data Storage & Security

Your personal data is stored securely. We implement appropriate technical and organizational security measures to protect against unauthorized access, alteration, or disclosure.

6. Your Rights

Under Malaysian data protection laws, you may:

• Request access to your personal data;
• Request correction of inaccurate or outdated data;
• Withdraw your consent (where applicable);
• Request deletion of your data (subject to legal limitations).

However, there may be circumstances in which we are unable to fulfil your request — for example, if you request the deletion of your transaction data but we are legally required to retain those records to comply with regulatory obligations. We may also decline to act on a request if doing so would compromise our legitimate use of the data for fraud prevention or security purposes, such as when an account is under investigation for potential misuse or threats. Other reasons your privacy request may be denied include where it would infringe on the rights or privacy of others, if the request is frivolous, excessive, or manifestly unfounded, or if it would be extremely impractical or unreasonable to comply.

To exercise your rights, contact us by referring the contact details provided below.

7. Retention of Data

We retain your information for as long as needed to fulfill purposes outlined in this policy or as required by law.

8. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review it periodically.

Your continued use of the Website constitutes acceptance of any changes made.

9. Contact Us

If you have any questions or concerns, contact:

KBSE Bullion Sdn Bhd
No. 2-11-1, Presint Alami, Pusat Perdagangan Worldwide 2,
Persiaran Akuatik, Seksyen 13,
40100 Shah Alam, Selangor.
No. Tel: 03 - 5523 1231 (WhatsApp & Telefon)